The Coach

Building the best brand money can buy

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The best way to build a brand is to make sure it’s worth investing in before you start, writes Jon Michail. Throwing money at a brand in the short-term can have some benefit and throwing tons of money can even help in the medium-term; however for brand value to...

Creating the best business money can buy

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”All men dream: not equally. Those who dream by night in the dusty recesses of their minds wake up in the day to find it was vanity, but the dreamers of the day are the dangerous men, for they may act their dreams with open eyes, to make it...

Entrepreneurship: the key to SME growth

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There has been a lot written about the effect of government on small business in this issue, however a strong SME rarely depends on government of any political persuasion to be of real benefit to their growth. The Coach, Jon-Michail examines why SMEs don’t need government support. Entrepreneurs by...


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